New Delhi
 
+919001987011
Gold rates are fluctuating! Please reach out to customer support before placing your order.
BIS Hallmarked GoldPurity certified by the Bureau of Indian Standards.
GSI Certified DiamondsAn independent grading report with every stone.
Bargain With Your SunaarAgree the price directly with the artisan who makes it.
Transparent PricingMetal, making and stone costs shown separately.
Secure PaymentsUPI, cards and netbanking via Razorpay and Cashfree.
Beautiful Earrings
Rings
Elegant Tanmania
Pendants
How your piece is made

One artisan, one piece, one price you agreed yourself.

1
Choose a designBrowse our artisans’ catalogue, or send us a picture of the piece you have in mind.
2
Choose your SunaarEvery piece names the artisan who will make it. See their work before you commit.
3
Agree the priceMetal, making and stone costs are shown separately. Bargain directly with your Sunaar.
4
Made by handCast, set and finished in the artisan’s own workshop. Nothing here is mass produced.
5
Certified, then yoursBIS hallmark on the gold, a GSI report on the diamonds, then it ships to your door.

See Exactly How Much You Save

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SONIJI YTS

※ Indicative estimate only — not a quotation and not a committed price. Figures are generated from the values you enter and may differ from the final price, which varies with:
• Design complexity • Craftsmanship quality • Current market conditions
• Custom specifications • Gemstone availability

Certified, hallmarked, and traceable to the hand that made it

Independent verification on every piece — not our word, theirs.

BIS HallmarkEvery gold piece carries the Bureau of Indian Standards hallmark for verified purity.
Gemological Science InternationalAn independent GSI grading report accompanies every certified diamond.
Made in IndiaCrafted by traditional Sunaars in their own workshops, never mass produced.
GJEPC MemberA registered member of the Gem & Jewellery Export Promotion Council, India’s industry body under the Ministry of Commerce.
BIS HallmarkEvery gold piece carries the Bureau of Indian Standards hallmark for verified purity.
Gemological Science InternationalAn independent GSI grading report accompanies every certified diamond.
Made in IndiaCrafted by traditional Sunaars in their own workshops, never mass produced.
GJEPC MemberA registered member of the Gem & Jewellery Export Promotion Council, India’s industry body under the Ministry of Commerce.
GSI Certified Diamonds

Bargain & Customize

You deal with the goldsmith, not a showroom

On SONIJI YTS a price is never one sealed number. Metal, the artisan’s making charge and the stone are listed separately — so you can see what you are paying for, put your own number against it, and ask for the piece to be changed before it is made. This is the whole flow.

  1. 1

    Open a design

    Every listing shows its price broken into metal, making and stone — costed off the live rate, not a fixed sticker.

  2. 2

    Choose your Sunaar

    More than one artisan can make the same design. Compare their making charge side by side and pick the one you want to deal with.

  3. 3

    Press Bargain

    One button opens that artisan’s own price sheet — the same figures they work from.

  4. 4

    Name your price — and your changes

    Edit the making rate, purity, weights or stone. Attach a design of your own, say when you need it, and write to the artisan directly.

  5. 5

    The artisan replies

    You get a quotation back. Accept it and your piece goes into making — or go another round.

Elegant Designs
  • Most Popular
  • Bestsellers
  • On Sale
 
Recently viewed best choice
 
Earrings under ₹ 25,000
 
Most popular this month
 
Diamond Pendants under ₹ 20,000
 

About SONIJI YTS

SONIJI YTS is India’s first transparent jewelry platform that empowers you to buy fine jewelry directly from verified artisans and goldsmiths — with full price breakdowns and complete control. We believe luxury shouldn’t come with hidden markups, and every customer deserves clarity, customization, and fair pricing.

Why Choose SONIJI YTS?

  • Transparent Pricing: Compare real market prices and see exactly what you’re paying for — gold, diamonds, labor, and taxes.
  • Direct From Artisans: Skip the showroom markups. Buy directly from skilled artisans across India, certified and verified by SONIJI YTS.
  • Bespoke Customization: From bridal jewelry to daily wear, design your dream piece with complete freedom, with personal guidance from experienced artisans.
  • Price Match Guarantee: Found a lower price elsewhere? Let us know and we’ll match or beat it, with full quality assurance.
  • Ethical and Certified Jewelry: Every piece sold through SONIJI YTS comes with hallmarking and diamond certification, ensuring you always get what you pay for.

The SONIJI YTS Difference

At SONIJI YTS, we are not just selling jewelry — we are building a transparent jewelry ecosystem where you can compare, customize, and celebrate your jewelry purchase with confidence.

Join thousands of smart buyers switching to direct, honest, and artisan-powered jewelry shopping.

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